Patient Outcome
83 new patients in July.
July finished only 1 patient below June and 11 patients above July 2025, keeping 2026 ahead of prior-year pace.
01
Summary
July performance overview.
July was steady at the patient level: new patients held near June's high, calls increased, and leads remained consistent. Lead follow-up and missed-call recovery are the clearest priorities.
Demand Indicators
Demand stayed active, but shifted.
Inbound calls rose to 143 and Google Ads delivered 539 clicks, while website visitors eased to 1.2K.
Follow-Up Focus
Lead outcomes need clearer updates.
July had 18 open opportunities, so booked patients and follow-up enquiries should be easier to identify.
02
Learned
What July helped us understand.
July confirms patient acquisition stayed strong after June's rebound, while enquiries need tighter handling from first contact through booking.
Patient Result
June's rebound largely held.
New patients moved from 84 to 83, so July maintained the stronger patient level rather than falling back to May.
Lead Quality
Lead volume was steady, with varied enquiry quality.
July matched June's 18 lead opportunities, with enquiries coming through Google Ads, Webchat, Website Contact Form, and Call Extensions.
Call Handling
More calls created more handling pressure.
Calls rose to 143, but missed calls increased from 3 to 7, lowering the answer rate to 95%.
Paid Search
Paid search showed a clear brand/non-brand split.
Google Ads delivered 539 clicks, with brand search capturing demand efficiently and non-brand search carrying most of the spend.
03
New Patient Numbers
Long-term new patient trend.
July 2026 reached 83 new patients, the highest July number ever recorded for the clinic and a strong hold after June's rebound.
Historical New Patient Numbers
July's result sits well above previous July performance across the history shown.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 78 | 50 | 48 | 57 | 111 |
| February | 51 | 45 | 25 | 38 | 72 |
| March | 50 | 50 | 33 | 62 | 98 |
| April | 58 | 48 | 28 | 65 | 94 |
| May | 45 | 50 | 51 | 70 | 52 |
| June | 44 | 41 | 48 | 64 | 84 |
| July | 65 | 47 | 61 | 72 | 83 |
| August | 40 | 46 | 59 | 65 | - |
| September | 53 | 34 | 52 | 44 | - |
| October | 55 | 45 | - | 74 | - |
| November | 59 | 45 | 51 | 81 | - |
| December | 75 | 71 | 112 | 101 | - |
Highest July ever
July 2026 reached 83 new patients, beating the previous July high of 72 in 2025. That is an 11-patient lift year on year and shows the clinic is not just recovering from May's dip, but setting a new July benchmark.
2026 is well ahead
January to July 2026 reached 594 new patients versus 428 for the same period in 2025. That is 166 more new patients year to date, meaning 2026 is tracking materially ahead even before the final five months of the year.
Patient demand held despite softer traffic
The strongest signal is consistency: June delivered 84 and July held at 83. With website traffic softer in July, the patient result suggests demand was supported by more than website sessions alone.
04
Leads
July lead capture.
July produced 18 opportunities, matching June's lead count with enquiries coming through forms, webchat, and phone conversations.
Lead Sources
Where July enquiries came from.
Google Ads739%
Webchat422%
Website Contact Form16%
Call Extensions633%
Call Extension Lead Quality
Hot new-patient leads2Urgent consult + routine check-up
Warm existing-patient lead1Orthodontic follow-up
Existing-patient requests3Reschedule / treatment continuation
Lead status: all 18 opportunities were still awaiting a confirmed outcome.
July lead volume held steady, but enquiry quality varied by source. Google Ads, Website Contact Form, and Call Extensions accounted for 14 paid-search enquiries. Of the 6 Call Extension opportunities, 2 were clearly hot new-patient enquiries; the rest were existing-patient or follow-up activity.
The next improvement is clearer lead outcome updates so booked patients, existing-patient requests, and enquiries needing follow-up are easy to separate.
05
Calls
July inbound call activity.
July call volume increased to 143 inbound calls, with 136 answered and 7 missed.
July
143
Total Calls
July exceeded June's call volume, but missed calls also increased. The issue is not demand generation; it is protecting follow-up when volume rises.
Handling KPIs
Average Duration
1:43
Answer Rate
95%
Call Status Breakdown
Answered calls136
Missed calls7
All 143 inbound calls came through Google Ads activity.
Top Keywords
joondanna family dental12
dentist joondanna1
dentist perth1
Keyword not captured129
Call performance analysis
Call demand improved, but handling efficiency softened. Seven missed calls is still a small share of total volume, but the increase from June makes follow-up speed more important.
Repeat callers made up 57% of call volume, so the phone line is supporting both acquisition and patient management. Missed-call follow-up should be treated as the main protection point.
View 7 missed calls
| Date & time | Name | Contact | Channel |
|---|---|---|---|
| 21 Jul, 3:12 PM | Julie Huynh | +61430428362 | Google Ads |
| 20 Jul, 4:50 PM | Caller not identified | +61434523323 | Google Ads |
| 7 Jul, 9:45 AM | Caller not identified | +61476281988 | Google Ads |
| 6 Jul, 8:18 AM | Lucy Mairi Mercer | +61401448367 | Google Ads |
| 6 Jul, 8:17 AM | Lucy Mairi Mercer | +61401448367 | Google Ads |
| 6 Jul, 8:02 AM | Lucy Mairi Mercer | +61401448367 | Google Ads |
| 3 Jul, 5:05 PM | Caller not identified | +61422310988 | Google Ads |
06
Google Ads
July paid search performance.
Google Ads produced strong click volume in July, with conversion activity coming through both phone calls and lead opportunities.
Paid Search Traffic
539 clicksTotal Spend
$3,674.18Total Conversions
157Cost Per Conversion
$23.40Active campaign performance
Spend sat mainly in non-brand search, while brand search delivered the higher CTR and lower-cost traffic.
| Campaign | Status | Cost | Clicks | CTR |
|---|---|---|---|---|
| JFD_Brand_Perth | Live | $628.81 | 370 | 46.37% |
| JFD_NonBrand_AllServices_Perth | Live | $3,045.37 | 169 | 4.80% |
Key insight: Brand search is capturing existing demand efficiently, while non-brand search is carrying most of the spend. The next improvement is clearer booking outcome updates from calls and form enquiries so spend can be measured against actual appointments.
07
Website
July website traffic and channel mix.
Website traffic reached 1.2K visitors, down 6.78% versus the prior 31-day period.
Direct
41.2%
493
Paid search
31.7%
379
Organic
24.0%
287
Referral / other
3.1%
37
Direct traffic became the largest channel in July, while paid search remained a major contributor. The softer total traffic number did not stop new patient volume from holding, which suggests patient acquisition was supported by more than website traffic alone.
08
Landing Page
Landing page conversion focus.
With paid search driving 379 website visitors, the landing page remains important for turning high-intent visitors into form enquiries and booked conversations.
Message Clarity
Keep the next step obvious.
The page should make the patient value proposition and appointment pathway obvious immediately, especially for paid search visitors.
Booking Friction
Review mobile enquiry flow.
Phone visibility, form length, and follow-up expectations should be easy to understand on mobile, especially for visitors arriving from paid search.
Conversion Opportunity
Turn traffic into booked outcomes.
July maintained patient volume despite softer traffic, so the next lift is likely to come from making the page-to-booking journey easier to complete.
09
Wins
What stands out most.
Patient Growth
July held the stronger patient level.
83 new patients kept July close to June's result and above the prior July high.
Paid Search
Google Ads kept demand moving.
The campaigns generated 539 clicks, with brand search capturing demand efficiently and non-brand search carrying most of the spend.
Call Handling
Phone demand remained active.
July reached 143 inbound calls, confirming the phone channel remained a major enquiry pathway.
10
Next Steps
What should happen next.
These priorities focus on protecting July's patient momentum while improving follow-up and booking outcomes.
Step 1
Clarify lead outcomes.
All 18 opportunities were still awaiting a confirmed outcome, so booked patients, existing-patient requests, and enquiries needing follow-up should be clearly separated.
Step 2
Reduce missed-call risk.
Seven missed calls is manageable, but the increase from June means missed-call follow-up should happen the same day and have clear ownership.
Step 3
Improve the paid-search landing journey.
Paid traffic remained substantial, so landing page clarity, booking prompts, and enquiry follow-up should be reviewed together.