Patient Outcome
83 new patients in July.
July finished only 1 patient below June and 11 patients above July 2025, keeping 2026 ahead of prior-year pace.
01
Summary
July performance overview.
July was steady at the patient level: new patients held near June's high, calls increased, and leads remained consistent, but lead follow-up and missed-call recovery need tighter visibility.
Demand Indicators
Demand stayed active, but shifted.
Inbound calls rose to 143 and Google Ads delivered 539 clicks, while website visitors eased to 1.2K.
Conversion Focus
Follow-up visibility remains the priority.
July had 18 opportunities, all open at New Lead stage, so booked outcomes need clearer follow-up visibility.
02
Learned
What July helped us understand.
July confirms patient acquisition stayed strong after June's rebound, but the conversion system needs tighter handling across calls, leads, and attribution.
Patient Result
June's rebound largely held.
New patients moved from 84 to 83, so July maintained the stronger patient level rather than falling back to May.
Lead Quality
Lead volume was steady, but mixed by channel.
July matched June's 18 lead opportunities, with Google Ads, webchat, website form, and phone-created opportunities all contributing.
Call Handling
More calls created more handling pressure.
Calls rose to 143, but missed calls increased from 3 to 7, lowering the answer rate to 95%.
Paid Search
Paid search was active, but uneven.
Google Ads delivered 539 clicks at $6.82 average cost per click and 54 conversions.
03
New Patient Numbers
Long-term new patient trend.
July 2026 reached 83 new patients, the highest July number ever recorded for the clinic and a strong hold after June's rebound.
Historical New Patient Table
Monthly history across 2022 to 2026 provides the context for July's result.
| Month | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|
| January | 78 | 50 | 48 | 57 | 111 |
| February | 51 | 45 | 25 | 38 | 72 |
| March | 50 | 50 | 33 | 62 | 98 |
| April | 58 | 48 | 28 | 65 | 94 |
| May | 45 | 50 | 51 | 70 | 52 |
| June | 44 | 41 | 48 | 64 | 84 |
| July | 65 | 47 | 61 | 72 | 83 |
| August | 40 | 46 | 59 | 65 | - |
| September | 53 | 34 | 52 | 44 | - |
| October | 55 | 45 | - | 74 | - |
| November | 59 | 45 | 51 | 81 | - |
| December | 75 | 71 | 112 | 101 | - |
Highest July ever
July 2026 reached 83 new patients, beating the previous July high of 72 in 2025. That is an 11-patient lift year on year and shows the clinic is not just recovering from May's dip, but setting a new July benchmark.
2026 is well ahead
January to July 2026 reached 594 new patients versus 428 for the same period in 2025. That is 166 more new patients year to date, meaning 2026 is tracking materially ahead even before the final five months of the year.
Conversion strength protected volume
The strongest signal is consistency: June delivered 84 and July held at 83. Since website traffic softened in July, the patient result suggests the clinic was not dependent on website traffic alone to protect patient volume.
04
Leads
July lead capture.
July produced 18 opportunities, matching June's lead count with a broader channel mix.
Lead Source Mix
July opportunities by originating channel.
Google Ads appointment requests739%
Webchat422%
Website contact form16%
Phone-created opportunities633%
Phone-Created Opportunity Quality
Hot new-patient leads2Urgent consult + routine check-up
Warm existing-patient lead1Orthodontic follow-up
Existing-patient requests3Reschedule / treatment continuation
Status detail: all 18 opportunities are still open at New Lead stage.
July lead volume held steady, but enquiry quality varied by channel. Digital channels produced 12 enquiries, while 6 opportunities came through phone conversations. Of those phone-created opportunities, 2 were clearly hot new-patient enquiries; the rest were existing-patient or follow-up activity.
The next improvement is cleaner outcome marking so booked patients, existing-patient admin, and follow-up enquiries are easy to separate.
05
Calls
July inbound call activity.
July call volume increased to 143 inbound calls, with 136 answered and 7 missed.
July
143
Total Calls
July exceeded June's call volume, but missed calls also increased. The issue is not demand generation; it is protecting follow-up when volume rises.
Core KPIs
Average Duration
1:43
Answer Rate
95%
Call Breakdown
Answered calls136
Missed calls7
Paid-search calls15
Top Keywords
joondanna family dental12
dentist joondanna1
dentist perth1
Keyword not captured129
Call performance analysis
Call demand improved, but handling efficiency softened. Seven missed calls is still a small share of total volume, but it is more than double June's missed-call count.
Repeat callers made up 57% of call volume, so the phone line is supporting both acquisition and patient management. Missed-call follow-up should be treated as the main protection point.
View 7 missed calls
| Date & time | Name | Contact | Channel |
|---|---|---|---|
| 21 Jul, 3:12 PM | Julie Huynh | +61430428362 | Channel not identified |
| 20 Jul, 4:50 PM | Caller not identified | +61434523323 | Channel not identified |
| 7 Jul, 9:45 AM | Caller not identified | +61476281988 | Channel not identified |
| 6 Jul, 8:18 AM | Lucy Mairi Mercer | +61401448367 | Channel not identified |
| 6 Jul, 8:17 AM | Lucy Mairi Mercer | +61401448367 | Channel not identified |
| 6 Jul, 8:02 AM | Lucy Mairi Mercer | +61401448367 | Channel not identified |
| 3 Jul, 5:05 PM | Caller not identified | +61422310988 | Paid search |
06
Google Ads
July paid search performance.
Google Ads produced strong click volume in July, but the campaign economics show a clear split between efficient brand demand and expensive non-brand acquisition.
Paid Search Traffic
539 clicksTotal Spend
$3,674.18Google Ads Conversions
54Spend efficiency split
Brand search used only 17% of Google Ads spend but generated 81% of Google Ads campaign leads. Non-brand search took most of the budget while producing a much smaller share of lead output.
Spend
17%
83%
Leads
81%
19%
Brand campaign
Non-brand campaign
Brand search
Clicks370
CTR46.37%
Spend$628.81
Campaign leads21
Cost per lead$29.94
Non-brand search
Clicks169
CTR4.80%
Spend$3,045.37
Campaign leads5
Cost per lead$609.07
Key opportunity: brand is doing the heavy lifting efficiently. The main improvement opportunity is non-brand spend quality: either tighten targeting and search terms, or reduce budget exposure until it can produce a materially lower cost per lead.
07
Website
July website traffic and channel mix.
Website traffic reached 1.2K visitors, down 6.78% versus the prior 31-day period.
Direct
41.2%
493
Paid search
31.7%
379
Organic
24.0%
287
Referral / other
3.1%
37
Direct traffic became the largest channel in July, while paid search remained a major contributor. The softer total traffic number did not stop new patient volume from holding, which suggests patient acquisition was supported by more than website traffic alone.
08
Landing Page
Landing page conversion focus.
With paid search driving 379 website visitors and Google Ads producing 54 conversions, the landing page remains a key conversion surface.
Message Clarity
Keep the next step obvious.
The page should make the patient value proposition and appointment pathway obvious immediately, especially for paid search visitors.
Booking Friction
Review mobile enquiry flow.
Because calls and Google Ads leads are both active, phone visibility, form length, and follow-up expectations should be easy to understand on mobile.
Conversion Opportunity
Turn traffic into clearer booked outcomes.
July maintained patient volume despite softer traffic, so the next lift is likely to come from making the page-to-booking journey easier to track and complete.
09
Wins
What stands out most.
Patient Growth
July held the stronger patient level.
83 new patients kept July close to June's result and ahead of the prior July high.
Paid Search
Google Ads kept demand moving.
The campaigns generated 539 clicks and 54 Google Ads conversions across July.
Call Handling
Calls increased month on month.
Inbound calls rose from 136 to 143, confirming phone demand remained active.
10
Next Steps
What should happen next.
These priorities focus on protecting July's patient momentum while improving follow-up visibility and conversion control.
Step 1
Tighten lead outcome tracking.
All 18 opportunities remained at New Lead stage, so booked patients, existing-patient requests, and enquiries needing follow-up should be clearly separated.
Step 2
Reduce missed-call leakage.
Seven missed calls is manageable, but the increase from June means missed-call follow-up should be same-day and clearly owned.
Step 3
Improve the paid-search landing journey.
Paid traffic remained substantial, so landing page clarity, booking prompts, and enquiry follow-up should be reviewed together.